Social Media Templates: BlackStar Group
Goal: Create eye-catching, professional, and on-brand Instagram and LinkedIn templates for BlackStar Group (BSG) that could be customized and used by their in-house marketing team.
We brainstormed long-term marketing goals and established which templates would be most useful throughout the year (customer quotes, staff spotlights, end-of-year reviews, etc). I created additional templates with variety and visual impact in mind.
PDF Design: Kingmakers
Goal: Highlight virtual services and differentiate from competitors in a rapidly evolving team engagement environment (accelerated by the 2020 COVID-19 crisis). Establish a clear Call-to-Action.
Graphics: Morgan Whitney Photography
Goal: Design evocative, intimate, and artistically compelling graphics for Pinterest, Instagram stories, Instagram posts, marketing emails, and blogs.
I worked with Morgan for 4 years, curating her brand, bringing visual interest to her words, and highlighting her photos through design.
