Brand Design: Array
Goal: Complete brand re-design (theme, logo, colors, fonts, graphics) for Human Resources tech that feels approachable, fresh, and celebratory. We were careful to create a brand distinct from others in the crowded HR tech space.
We were inspired by the domain, arrayforhr, which evokes a "Hooray!" The brand champions HR practitioners, largely highly organized and motivated millennial women. Elements translate to both pleasant, eye-catching marketing materials and clean, intuitive product design.
"Oh wow, Ash. This looks effing fantastic."
- Malika Jacobs, Founder and CEO of Array
- Malika Jacobs, Founder and CEO of Array
Brand Design: BlackStar Group
Goal: Complete brand re-design (theme, logo, colors, fonts, graphics) that is both edgy and approachable. BlackStar Group (BSG) is expanding their clientele, meaning the brand needed to fit both gaming industry standards and establish BSG as an educational source for less technologically aware clients.
We were inspired by the beauty and unknown of the deep ocean, sparked by a whale mural meaningful to the office location. BSG prides themselves in being "criminally helpful," guiding clients through the challenges of technology. Because of this, the brand leans on glowing elements illuminating darkness.
